Details
Site Type
High Street
Method
Gumdrop Bins were situated outside the Tube Station and fast food outlets. As well as Gumdrops on the go given out as a promotional product when launching the Gumdrop Bins campaign. In order to help highlight gum litter to the public., chalk circles were drawn around each piece of gum litter already on the floor. This was a fantastic way of raising awareness.
Result
Over 80% decrease in gum litter in the areas where a Gumdrop Bin was installed
