Glasgow City Centre

"Wrigley is delighted to support Keep Scotland Beautiful and Gumdrop Ltd in this trial to look at ways in which we can encourage responsible gum disposal. Litter and gum litter spoil local environments and we are pleased to be able to work with organisations such as KSB and Gumdrop Ltd that bring new and exciting approaches to keeping Scotland's streets clean." Alexandra West, Senior Manager for Corporate Affairs, UK and Ireland

The Scottish environmental charity, Keep Scotland Beautiful, is at the forefront of a new bid to reduce the irresponsible disposal of chewing gum and collect it for recycling. The operation is a trial being launched today (Thursday) in Glasgow’s West End which sees innovative new disposal arrangements to cut down on chewing gum dropped on and ‘stuck’ to Scotland’s streets. The trial is a joint project between Keep Scotland Beautiful, Gumdrop and the Wrigley Company, with the support of Glasgow University Student’s Union (GUU).

Representatives from all three partners (Keep Scotland Beautiful, Wrigley, Gumdrop) will be handing out pink Gumdrop On The Go Bubbles. These bubbles, themselves made of recycled chewing gum, are designed as portable containers for used gum to be collected in, before being deposited in a central dropbox, collected and the bubbles and contents recycled to make new products such as guitar plectrums and coffee cups.

The project aims to monitor use of the Gumdrop On The Go Bubbles and decrease the amount of gum adhered to our streets.  Dropped gum litter can’t just be swept away, and removing it takes time and resources.  Recent Keep Scotland Beautiful polling demonstrated that chewing gum was in the top five most prevalent forms of gum litter.

Students in Glasgow’s West End are being encouraged to pick up their FREE Gumdrop bubble at Glasgow University Union (GUU) from 10.30am – 2.30pm and again between 4pm – 8pm on 9 October 2014. After filling their Gumdrop bubbles up they can be returned to the Gumdrop Drop Box collection points at GUU.

A prize is being offered for the best photo of a bubble being returned posted on instagram or the Gumdrop Facebook page, or tweeted using #givegumasecondlife

Derek Robertson, Chief Executive at Keep Scotland Beautiful explained: “Gum dropped on the street is not only littering it also results in the stained appearance of our streets spoiling the look of local communities across Scotland, and costing a significant amount for local authorities and land managers to remove.  With this trial, we will establish the benefits of using innovative design to encourage people to do the right thing and dispose of their gum responsibly.

“What is certain, is that with this Gumdrop trial, students will have no excuse for irresponsibly dropping their gum on the street.”

Anna Bullus, Founder and Director for Gumdrop said, “We are excited to be working with Keep Scotland Beautiful and The Wrigley Company to bring Gumdrops to Glasgow.  Through Gumdrop we aim to clean up Glasgow’s streets by giving gum a second life. We look forward to the results of the trial.”

Alexandra West, Senior Manager for Corporate Affairs, UK and Ireland said: “Wrigley is delighted to support Keep Scotland Beautiful and Gumdrop Ltd in this trial to look at ways in which we can encourage responsible gum disposal.  Litter and gum litter spoil local environments and we are pleased to be able to work with organisations such as KSB and Gumdrop Ltd that bring new and exciting approaches to keeping Scotland’s streets clean.”

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